Malcolm Gladwell

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(353)

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Martin Lindstrom

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(2)

Advertising, Consumer Behavior, Research, General, General AAS, General, General AAS, Advertising, Consumer Behavior, Research, General, General AAS, Marketing, General AAS

Brand: Harvard Business School Press

John P. Kotter

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W. Chan Kim

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Gregory Berns

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(1)

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Roger L. Martin

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(2)

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Noah J. Goldstein

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(2)

Advertising, General, General AAS, General, General AAS, Social Psychology & Interactions, Advertising, General, General AAS, Marketing, General AAS, General AAS, General AAS

Charlene Li

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Holly Weeks

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(1)

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Michael D Watkins

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(11)

Urban & Land Use Planning, General AAS, General, General AAS, Hospitality, Travel & Tourism, Oil & Energy, Retailing, Decision-Making & Problem Solving, Leadership, Advertising, General, General AAS, Organizational Change, General, General AAS, General, General AAS, General, General AAS, Internet, Groupware, & Telecommunications, General AAS, General AAS, General, General AAS, General, General AAS, General, General AAS, General, General AAS, Demography, General, General AAS, General, General AAS, Decision-Making & Problem Solving, Leadership, Advertising, General, General AAS, General, General AAS, Biotechnology, Genetics, General, General AAS, General AAS